The overt message
Oil helps many things run and give us many luxuries, but the way to make it work is through competition for more oil, among other things.
The covert message
The video was also trying to show how horrible the Martian state was, using the Martians as a metaphor for communists, which was a big deal at the time. The idea of competition, which was poo-pooed by the ruler, was what they were trying to promote, while they made the ruler look cruel.
Propaganda or persuasion and why?
Propaganda, through the use of transfer, with the idea that oil stands for America, which stands for freedom. This gives the cartoon a source of false credibility.
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