Overt message
You must be ever cautious for an attack, ready to duck and cover to save yourself. No matter where you are, you are supposed to duck and cover to protect yourself.
Covert message
This video fives people the idea that there is something they can do when an atomic bomb is dropped, and that keeps them from feeling helpless when/if it happens.
Propaganda/persuasion and why?
Propaganda, because it obviously tries to get people no to feel safe, but to feel like maybe they could help themselves, that they can stay safe. The government might have been trying to dissuade the people from the fear they felt, that was ever present in this time period.
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