What is the overt message?
The most obvious thing is that it says that you should "eat less bread" but that what people eat at home effects how they do in the war.
What is the covert message?
Other than what is said in the overt message, the only message I can see is that it wants women to stay at home and cook, and that that is the only way that they can help win the war.
How does the disparity in the two of these make it propaganda?
The message says that you should eat less bread (one must assume this is the "key" the poster speaks of_ yet the picture shows the woman cooking the food and looking happy while she does it. Meanwhile, the overt message does not really gibe with the covert message, which very well seems to have little to do with what the overt message wants the people to do. That's what would make it propaganda.
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